Publication Design, Illustration

The Second City


The Second City, Chicago's world famous improv company, wanted a collateral piece to give out to help better explain a new program they were offering. The program involved using improv techniques to provide better consumer insight and market research. Being an unconventional approach to the process, they wanted an unconventional additional-information sheet and wanted to use infographics. Since their topic was about listening to and telling consumer's stories, I used a lot of storytelling imagery.